Butch is a concept store for ambitious home chefs, kitchen start-ups and all the „Helden am Herd“ („heroes at the stove“). It sells high quality cooking tools, pots, cookbooks, fancy ingredients and in-house products. The shop atmosphere is ruled by a comfy-rough and authentic kitchen and factory style. From the first visions of the store to the final results I accompanied the development of the corporate identity and shop design of the brand „BUTCH“: Starting with the Logo- and stationary design followed by packaging design, opening campaign, online-shop & newsletter template, plus conceptual design for the shop interior in order with interior architects. Butch is located in Düsseldorf, Germany, since December 2011.
agency: Die Gefährten